Master of Science in Digital Marketing
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Ethical & Legal Issues in Marketing: Nestlé Study Case
The recent shortage of breastmilk substitutes highlights how unethical marketing tactics that began in the 1930s still influence our overall well-being and disproportionally affect minorities. Nestlé was one of the major companies that implemented misogynistic and racist marketing practices that led to the death of at least a million infants before being boycotted in the…
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Remaining Competitive in A Digital Space
The digital market space is constantly evolving and remaining competitive can be difficult. Discover how Orkut, a Google social media platform, found success in Brazil and why it ultimately failed.
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Knowing your Audience is Key
Innovation can increase brand awareness, but forgetting who the audience is can lead you astray. Discover how Weixin/ WeChat listened to its audience to create a highly revolutionary social media platform.
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Mobilizing your Audience
Cyberactivism is not just about engaging your audience its about mobilizing them with a call to action.
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Disrupting an Industry with Social Media
Building up your brand can seem like a daunting task if you are beginning. The rapidly shifting world of social media offers many opportunities for those who are willing to seize them. Warby Parker offers key insights on how a little social media influence can disrupt a whole industry.
Hilda Chang Consulting 