Building a business involves a lot of learning, experimenting, changing directions, and trying again. I created this journal to share my process openly.
This is a free resource for entrepreneurs who are building our Maine Community. I share what I am learning through Hilda Chang Consulting, attending community events and workshops, working with local clients, and connecting with other entrepreneurs.
Learning as I Build
This journal is a place to document what I am learning while I grow—a record of useful lessons, honest reflections, resources, and ideas that other entrepreneurs may be able to use in their own work.
I also want this to be a place for conversation. I invite you to share your own experiences, questions, and ideas in the comments. I personally read and respond to every thoughtful comment.
Reflections From My Work
Lessons from consulting, creative projects, community involvement, and building a mission-driven business.
Strategic Digital Storytelling in Action
In 2025, Hilda Chang Consulting led outreach and communications for Lewiston’s Juneteenth Celebration, themed “Resistance Through Joy.” The event honored…
Lessons for Entrepreneurs
Practical things I am learning about starting, managing, and growing a small business.
Ethical & Legal Issues in Marketing: Nestlé Case Study
Nestlé was one of the major companies that implemented misogynistic and racist marketing practices that led to the death of…
Remaining Competitive in A Digital Space
The digital market space is constantly evolving and remaining competitive can be difficult. Discover how Orkut, a Google social media…
Knowing your Audience is Key
Innovation can increase brand awareness, but forgetting who the audience is can lead you astray. Discover how Weixin/ WeChat listened…
Community Resources
Organizations, programs, tools, and opportunities that may interest entrepreneurs and community leaders.
Strategic Digital Storytelling in Action
In 2025, Hilda Chang Consulting led outreach and communications for Lewiston’s Juneteenth Celebration, themed “Resistance Through Joy.” The event honored…
Journal Archives
Explore earlier writing, case studies, and reflections from previous stages of my learning and professional journey.
Hilda Chang Consulting 